XanGo is the name of a company that uses a multi-level marketing approach to its advertising. The company has one product that it focuses on, and that is the interesting XanGo Juice. It is a concoction that is not often seen in other juices on the market. The juice is obtained from an exotic fruit known as the mangosteen. XanGo Juice uses the entire fruit, including the rind, to make its juice. XanGo advertises the juice as almost a cure-all remedy. The main feature of XanGo juice is the xanthones, which are claimed to have many medical benefits. Much of XanGo’s credibility comes from personal testimonials, which is why the MLM model works so well for them.

When you are introduced by a complete stranger to a new type of health food that promises radical effects on your personal well-being, it is a natural response to be slightly weary of the product that is being offered. That is why the network marketing used by XanGo works well. When someone becomes a representative of the company, they start to hold gatherings and presentations during which they go through the benefits of drinking the juice. Usually most of the guests will be friends and family of the representative, so they are people who, in general, trust the opinions of the one who is presenting the product. This leads to more product sales for XanGo.

XanGo has been a fairly criticized MLM company during the years of its existence. Some critics say the juice is simply not worth the price ($100 for a case of 4 bottles) for the health benefits that it may or may not produce. Another heavy criticism is the refusal of several institutions to lend credit to the juice. Its patent described many different health benefits, but was rejected upon submission. In addition to this, the FDA has not approved the juice. XanGo has also been able to produce any scientific results that show that XanGo juice is helpful at all for curing the diseases that they claim it can help.

However, if someone has a positive experience with XanGo Juice, they may be compelled to become a distributor of the drink. XanGo’s commission program is one of the most generous of its type, and pays back 50% of the sale price to the distributor. Many different options are available for payment, mainly different in how often they pay out. To become a XanGo Juice distributor, little is required. All it takes is the desire to make the sale, and the resources to find people who are interested in buying.

While XanGo might have undergone some negative attention from critics, it is still a very respectable example of a multi-level marketing company that has used clever marketing to its benefit. The product is sold by people who enjoy it and are enthusiastic about it, and this is one of the best things that can happen for a company – it is given credibility and full attention to all of the positive things about the drink.

Brian Hackett, CEO
MLMNetworker